Mobile is the new Inbox
It is 8:30 AM and my alarm rings on my Blackberry. Along with the irritating alarm tone, the LED continues to flash. And flash it shall till I haven’t read all the emails from the previous day. I don’t...
View ArticleTRAI AGAIN
Not too long ago- 27th September of this year to be precise, the Telecom Regulatory Authority of India (TRAI) took a strong step towards curbing pesky telemarketers. The result was that we had a...
View ArticleUnderstanding and Applying Earned Media
Unlike the alternate media types .i.e. paid media and owned media—earned media is the most challenging for the marketers. That is so because this type of media cannot be bought or acquired – it has to...
View ArticleIs Your Mobile Email Marketing-Ready?
Mobile platforms are fast catching up with computers and laptops in terms of traffic. And with the flurry of new and smaller devices being introduced in the market, the trend is likely to continue....
View ArticleBenefits of Mobile Marketing
With smartphones and tablet devices surging ahead in the race of personal computing, mobile marketing holds a lot of promise for businesses. The craft has come a long way from the early days of sending...
View Article
